Turn your on course Pro Shop into a whole new world by having a makeover done in store displays. Kymi Swanepoel has been employed by Global Golf since May of 2005 and has successfully worked with over 100 Golf Operations worldwide.
The general categories within her store displays analysis include:
Store design, layout and fixture selection
Correct use of primary and secondary space for impulse and non-impulse categorised products
Effective merchandising to enhance perceived value
Product selection and stock level management
Profit margins and financial management
Name and logo creation
Appropriate knowledge of clientele
Staff knowledge, selling skills and any retail-related training
She holds a Bachelor of Arts degree from the University of Wisconsin-Whitewater and has experience in marketing, public relations, sales, graphic design and retail management. She began her career in golf over 10 years ago as the Retail Director for the golf shops at Blackwolf Run and Whistling Straits in Kohler, Wisconsin.
Kymi has worked with the PGA of America on the merchandise programmes for the PGA Championship and Ryder Cup in 2004. Out of 16 000 golf courses in the States, her shops were selected as part of the Top 100 Golf Shops five times and she was chosen as one of the Top 25 Merchandisers of the Year in 2005 by Golf Digest magazine in the U.S.
Kymi has her own consulting company called Retail Savvy. Kymi is dedicated to the improvement and enhancement of the retail and merchandising landscape through the unique combination of international expertise and local experience.
Kymi Swanepoel has the skill level and experience to develop a retail store from concept to operational status. She has assisted in the design of numerous South African golf shops including Serengeti, Pinnacle Point, Ebotse, Euphoria, Royal Johannesburg and Kensington, Kruger Park Lodge and more.